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WEBSITES

1. Ownership - You can't own your social media platforms. Think about outages. What happens to your business during those times? Owning gives more control.

2. Professionalism - When you have a website, you appear more professional, credible and taken more serious. Think about it this way, renting vs buying, both have their benefits but buying yields more benefits, like SEO optimization. 

3. Financial profitability and freedom - Imagine selling online without splitting your proceeds with a hosting platform like Etsy, Facebook Shops and etc.? Yes, they make help you with marketing and reach but how much could you save without the fees. You can always link those other platforms to YOUR website until you no longer need them. Wouldn't that be great?

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